Technical Content Writer(2-4 Years exp) Chennai - Chennai, Tamil Nadu
2 weeks ago
Job summary
This role involves creating technical content such as blogs case studies whitepapers e-books landing pages website content articles ensuring all content supports lead generation brand positioning thought leadership editing repurposing optimizing content for multiple platforms campaigns owning executing content-driven lead generation plans for IT services enterprise offerings working closely with sales leadership teams to align marketing initiatives with revenue goals supporting inbound marketing activities across websites LinkedIn digital channels continuously optimizing campaigns to improve lead quality conversion rates performing basic intermediate SEO analysis including keyword research on-page SEO optimization search intent mapping using SEO tools such as Semrush Ubersuggest Google Keyword Planner Google Analytics optimizing website content to improve traffic rankings conversions supporting off-page SEO activities interlinking content distribution business listings tracking analyzing marketing performance metrics preparing presenting monthly quarterly annual reports sharing insights on campaign effectiveness data-driven insights refining strategies.
- Create technical industry-focused content for LinkedIn professional platforms ensure consistent brand messaging across all marketing assets collaborate graphic designers WordPress developers manage timelines priorities deliverables agile fast-paced environment conduct in-depth research IT services enterprise platforms industry trends leverage AI-powered tools improve efficiency maintain originality explore new formats approaches enhance effectiveness.
Job description
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