Go-To-Market (GTM) Strategist – Entertainment & Media - Hyderabad, Telangana
Only for registered members Hyderabad, Telangana, India
1 month ago
Job summary
We are seeking an experienced Go-To-Market Strategist with a strong background in marketing, entertainment, and media to lead the launch of our concept-based video projects.
Responsibilities
- Develop a comprehensive GTM strategy for concept-based video content, aligning with business goals and brand vision.
- Identify target audiences and create tailored marketing strategies to maximize reach and engagement.
- Conduct market research, competitor analysis, and audience segmentation to inform campaign direction.
- Design and execute multi-channel distribution strategies (digital platforms, social media, OTT, partnerships, etc.).
Qualifications
- 5+ years of experience in marketing/brand strategy, ideally within entertainment, media, or digital content domains.
- Proven track record of designing and executing successful GTM campaigns for content-driven products.
- Strong understanding of consumer behavior in entertainment/media and current digital content trends.
Job description
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