Marketing Director - Gurgaon / Gurugram - confidential

    confidential
    confidential Gurgaon / Gurugram

    1 day ago

    Full time ₹4,500,000 - ₹9,000,000 (INR) per year *
    Description

    To achieve these objectives, he/she needs to perform the following recurring activities on a daily / weekly / fortnightly basis:

    • Define detailed customer segments and then break them into sub-segments (for Go-To-Market Strategy)
    • Prioritize ideas, test them, and analyse them (to know which ones are growth drivers to keep and which ones to cut.)
    • Ability to adapt and make changes in the process based on whats working and whats not.
    • Continuously crunch numbers to analyse the overall marketing funnel and also each of the web properties
    • Identify new channels of marketing
    • Lead and Mentor team members so that the entire team works towards achieving the business goals.
    • Don the role of Product Marketing manager and own messaging across all web properties and product materials.
    • Work with an external agency for a specific marketing function (exampleContent Marketing)
    • Work with a data / contacts agency to commission a lead list based on the customer segments

    In order to execute the activities outlined above, he/she needs to have the following characteristics and skills

    • Customer champion (building marketing activities around the customer)
    • Entrepreneurial (curious ; open to experiment and learn)
    • Creativity to figure out unique ways of driving growth (in addition to testing/ evolving the techniques proven by other companies)
    • Analyticalyou like to measure what you do and make decisions based on data.
    • Youre a marketer with an uncommon talent for creating content
    • You have an online life and are comfortable with blogging, social media, and the web in general.
    • Adaptable to any change (in the industry or business model)
    * This salary range is an estimation made by beBee
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