Public Relations Manager - New Delhi, India - Ardent Co.

Description

The account manager is responsible for ensuring that the agency is meeting the client's needs, works with key functions that go into driving the agency's PR efforts & manage internal and external communications while driving projects to successful completion.

Location: Central Delhi

KEY RESPONSIBILITIES

ACCOUNT MANAGEMENT:

• Supervise overall planning, strategizing & execution of PR strategies across traditional, digital and relevant influencers for accounts along with the reporting team as per targets & available platforms
• Experience in planning and organizing promotional events such as press conferences, brand launch events, influencer campaigns, etc
• Great understanding of the media across the ecosystem including relationships with key senior voices in the media.
• Ability to strategize and implement press release and media outreach campaigns
• Ability to cultivate key new relationships with media and influencers on behalf of the agency
• Regularly liaise with clients via telephone, email, conference calls or face-to-face
• Regularly monitor and intervene in the performance of client accounts basis observations and data obtained to ensure optimum results and quality
• Check for accuracy, timeliness, and quality of content delivered by managers including monthly reports and documentation

TEAM MANAGEMENT:

• Lead & manager a team of consultants to drive performance & account management
• Define important KPIs for accounts and teams
• Encourage collaboration across teams to ensure consistency in results and efforts
• Monitor teams progress & hold regular reviews with the team members on performance feedback
• Maintain brand team by recruiting, selecting, orienting, and training employees.
• Work with the founding team for operational requirements, suggest and implement new features and processes to improve team efficiency
• Train the team with current technologies and trends in PR, digital media, and application

Required experience:

• 3+ years of experience as a PR Manager or similar role with experience in leading a team
• Bachelor's degree in PR / Journalism or relevant field preferred
• Demonstrated experience with healthcare, pharms, steel, energy, hr, education, lifestyle and corporate clients
• Excellent knowledge of PR best practices and latest trends and platforms
• Should know how to engage team, leverage monitoring tools for insights and align their work with agency and client's goals
• Ability to design 360 campaigns including experience with organic and paid media strategy and execution
• Experience with business development and crisis management is a bonus
• Proven ability to manage schedules, meet tight deadlines and offer consistently high-quality events and PR
• Established relationships with key media and influencers

Personal skills:

• Excellent organization & multitasking skills
• Proficient in interpersonal skills & good communication (written and spoken English)
• Ability to work proactively & independently
• Ability to coach & drive performance in teams