Account Based Marketing Manager - Hyderabad, India - CYIENT

    CYIENT
    CYIENT Hyderabad, India

    2 weeks ago

    Cyient background
    Description
    Cyient is seeking a highly motivated and experienced ABM and Customer Engagement Marketing Professional to join our marketing team.

    With a minimum of 5 years of experience in Account-Based Marketing (ABM) and customer engagement strategies, the ideal candidate will play a pivotal role in enhancing customer relationships, driving revenue growth, and increasing brand loyalty.


    Key Marketing (ABM):

    • Develop and execute ABM strategies tailored to key target accounts, aligning with overall business objectives.
    • Identify and prioritize highvalue accounts through data analysis and segmentation.
    • Collaborate with sales teams to create accountspecific marketing plans and campaigns.

    Customer Engagement Strategy:

    • Craft and implement customer engagement programs designed to nurture and retain existing customers.
    • Develop personalized messaging and content to enhance the customer experience at each touchpoint.
    • Monitor customer engagement metrics and adjust strategies as needed to maximize customer satisfaction and loyalty.

    Data-Driven Insights:

    • Leverage data and analytics to gain insights into customer behavior, preferences, and needs.
    • Utilize customer data to personalize marketing campaigns, offers, and communications.
    • Continuously refine strategies based on performance data and customer feedback.

    Content Development:

    • Collaborate with content creators to produce engaging and relevant content that resonates with target accounts and existing customers.
    • Ensure that content aligns with the buyer's journey and supports ABM and customer engagement goals.

    Multichannel Marketing Campaigns:

    • Plan and execute multichannel marketing campaigns, including email marketing, social media, webinars, and events.
    • Coordinate marketing efforts to ensure a consistent and cohesive customer experience.

    Customer Advocacy and Referral Programs:

    • Develop and manage customer advocacy programs to identify and mobilize satisfied customers as advocates.
    • Create referral programs to incentivize customers to refer new business opportunities.

    Performance Measurement:

    • Define and track key performance indicators (KPIs) related to ABM and customer engagement efforts.
    • Regularly report on campaign performance, customer engagement metrics, and ROI.

    Collaboration and Alignment:

    • Foster strong collaboration with sales, customer support, and other relevant teams to ensure a unified approach to customer engagement.
    • Share insights and feedback between marketing and other departments to improve the overall customer Degree in Marketing, Business, or a related field.
    • Minimum of 5 years of professional experience in ABM and customer engagement marketing.
    • Proficiency in marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
    • Strong analytical skills and the ability to derive actionable insights from data.
    • Excellent communication and interpersonal skills to collaborate effectively with crossfunctional teams.
    • A customercentric mindset with a passion for enhancing customer relationships.
    • Uptodate knowledge of industry best practices and emerging trends in ABM and customer engagement.
    If you are a results-oriented ABM and Customer Engagement Marketing Professional who excels at building strong customer relationships and driving revenue growth, we encourage you to apply and join our team at Cyient
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