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  • Marketing Manager - Mumbai, India - Inspiring Intellects Pvt. Ltd.

    Inspiring Intellects Pvt. Ltd.
    Inspiring Intellects Pvt. Ltd. Mumbai, India

    1 month ago

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    Description

    Job Description

    As a seasoned Marketing Manager, you will lead our marketing strategies and operations independently. The ideal candidate will have a strong track record of executing digital and offline marketing campaigns, managing teams, vendors, and agencies, and delivering measurable results.

    Key Responsibilities:

    • Strategic Planning & Leadership:
      • Develop and execute comprehensive marketing strategies across online and offline channels.
      • Drive brand awareness, customer acquisition, and revenue growth.
      • Align marketing activities with the organization's overall goals and business targets.
    • Digital Marketing & Performance Optimization:
      • Lead SEO, Google Ads, and paid media campaigns to drive traffic and conversions.
      • Manage all aspects of social media platforms, including strategy, content, engagement, and performance tracking.
      • Implement and monitor digital analytics to measure campaign effectiveness and make data-driven decisions.
    • Offline Marketing & Events:
      • Plan and execute offline campaigns, events, trade shows, and promotional activities.
      • Establish partnerships and collaborations to enhance brand visibility in target markets.
    • Content Creation & Communication:
      • Oversee the creation of high-quality, engaging content for various channels, including blogs, newsletters, magazines, ads, and internal communications.
      • Ensure all communication materials align with brand standards and messaging.
    • Vendor, Agency & Budget Management:
      • Collaborate with external agencies, media partners, and vendors to ensure timely delivery of marketing assets and campaigns.
      • Negotiate contracts and manage budgets efficiently, ensuring cost-effectiveness without compromising quality.
    • Team Management & Leadership:
      • Lead and mentor the marketing team, fostering a high-performance culture.
      • Ensure the team delivers results independently while encouraging innovation and accountability.
      • Conduct regular performance reviews and identify skill development opportunities for team members.
    • Market Research & Competitor Analysis:
      • Conduct ongoing market research to understand customer needs, industry trends, and competitive positioning.
      • Use insights to refine marketing strategies and improve campaign effectiveness.
    • Proactive Problem Solving:
      • Identify potential challenges in campaigns or team operations and resolve them effectively.
      • Work cross-functionally with sales, product, and leadership teams to ensure alignment and support.

    Requirements:

    • MBA from a reputable institute.
    • Minimum 10 years in marketing, including team leadership and vendor/agency management.
    • Experience in handling multiple brands, B2B.
    • Strong knowledge of SEO, Google Ads, social media management, and digital marketing tools.
    • Familiarity with marketing automation platforms, analytics tools, and CRM systems.
    • Exceptional communication and writing skills.
    • Strong interpersonal skills for people management and vendor negotiations.
    • Strategic thinking and problem-solving capabilities.
    • Independent, proactive, and results-oriented.
    • Ability to thrive in a fast-paced, dynamic work environment.

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Marketing manager