Social Media Marketing Role - Mumbai, India - iimjobs

Description

• Develop and implement social media strategies to increase brand awareness, drive traffic and engagement
• Own endtoend content/creative for various social channels
• Increase follower growth for SM channels like Facebook, Instagram, LinkedIn, Youtube, Twitter
• Create ORM strategy synched with internal and external stakeholders (agencies); own the sentiment
• Amplify YT channel for video content; build a strong vendor network for videos/assets creation
• Analyze metrics to track social media performance, report on key metrics and adjust social media strategies accordingly; capture highest SOV
• Stay uptodate with the latest social media trends and implement best practices
• Collaborate with crossfunctional teams to create and execute/amplify marketing campaigns
• Develop influencer marketing strategies and build relationships with relevant influencers
• Explore new channels/platforms/crossbranding/paidpartnership opportunities
• Own the social media budget

• 3+ years of hands on experience in driving social media/digital content across e commerce/BFSI/or other consumercentric brands
• Excellent written and verbal communication skills
• Ability to develop marketing strategies using both quantitative and qualitative insights
• Social savvy and passion for social and digital media
• Good knowledge of marketing analytics, automation, and content creation tools. Should be updated with the latest trends and best practices in digital marketing