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- Develop and execute the data analytics strategy aligned with business objectives.
- Work closely with the Sales team to analyze historical sales data, market trends, and consumer behaviour to generate accurate sales forecasts.
- Collaborate with cross-functional teams to identify opportunities for leveraging data to drive business solutions.
- Partner with Marketing to enhance customer segmentation models, allowing for more targeted and personalized marketing campaigns.
- Lead, mentor, and inspire a team of data analysts, fostering a culture of innovation, collaboration, and excellence.
- Utilize data to identify high-value customer segments and tailor sales approaches to maximize customer lifetime value.
- Provide guidance on data analysis methodologies and best practices.
- Establish and enforce data governance policies to ensure the accuracy, completeness, and reliability of data.
- Implement measures to enhance data quality and integrity across the organization.
- Oversee the development and execution of advanced analytics projects to extract meaningful insights from large datasets.
- Present findings and recommendations to senior leadership in a clear and compelling manner.
- Evaluate and implement cutting-edge data analytics tools and technologies to enhance the efficiency of the analytics team.
- Define key performance indicators (KPIs) and metrics to assess the impact of data-driven initiatives.
- Regularly monitor and report on the performance of analytics projects.
- Advanced proficiency in data analysis tools and programming languages (e.g., Python, R, SQL).
- Excellent communication skills with the ability to translate complex findings into actionable insights for non-technical stakeholders.
- 7-10 years experience of BI tools such as Power BI/Altrix/Advance excel/Powerpoint/SFA ops
- Exposure to mainly FMCG Industry / Market Research Companies /FMCG Shared Service center in Data Analytics
Sr Manager - Mumbai, India - Parle Agro Pvt Ltd
Description
We are seeking a highly skilled and experienced Senior Manager, Data Analytics to lead our data-driven initiatives and contribute to the strategic decision-making process. The ideal candidate will have a proven track record in leveraging data to provide actionable insights that drive business growth and efficiency.
Industry : FMCG/FMCG Shared Service Center only preferred
Exp : 7-10 yrs in Power BI/Altrix/Advance excel/Powerpoint ppts/SFA ops
Location : Mumbai
Responsibilities:
Key Skills Required
#FMCG Big Data #Data BI #Sales Analytics #FMCG #SharedServices