- Digital Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to paid search, display advertising, social media, and email.
- Data Analysis and Reporting: Analyze performance data to derive actionable insights and optimize campaigns for key performance indicators (KPIs) such as ROI, conversion rates, and customer acquisition costs.
- Budget Management: Manage and allocate budgets effectively across different digital channels to maximize return on investment while staying within budgetary constraints.
- Conversion Rate Optimization (CRO): Collaborate with the creative and development teams to implement strategies for improving website conversion rates and user experience.
- A/B Testing: Conduct A/B testing on ad creatives, landing pages, and other campaign elements to continually improve campaign performance.
- Identifying Trends and Opportunities: Stay abreast of industry trends, emerging technologies, and competitive landscapes to identify new opportunities for performance improvement.
- Audience Segmentation: Utilize data-driven insights to segment target audiences effectively and tailor marketing messages for better engagement and conversion.
- Collaboration with Cross-Functional Teams: Collaborate with cross-functional teams, including content, design, and analytics, to ensure seamless execution of integrated marketing campaigns.
- Adherence to Compliance and Best Practices: Ensure compliance with relevant industry regulations and best practices in performance marketing.
- Proven experience as a Performance Marketing Executive or similar role.
- In-depth understanding of digital marketing channels, platforms and Shopify.
- Proficiency in tools such as Google Analytics, AdWords, Facebook Ads Manager, etc.
- Strong analytical skills with the ability to interpret data and trends.
- Experience in managing Conversion campaigns on Meta and AdWords.
- Knowledge of Shopify backend and tracking parameters for conversion funnel attribution to corresponding channels.
- Excellent communication and presentation skills.
- Creative thinking and problem-solving abilities.
- Ability to manage multiple projects simultaneously and meet deadlines.
Performance Marketing Executive - New Delhi, India - Flash Digital Solutions
Description
Job Title: Performance Marketing Executive
Type: Full-time
Location: 1304, Gopaldas Bhawan, Barakhamba Rd, CP, Delhi
Working hours: 10:00 am to 7:00 pm
Working days: Monday to Friday
About Us: Flash Digital Solutions is a prominent Digital Marketing Agency located in Delhi, committed to delivering innovative solutions for our diverse clientele. For over 6 years, we've proudly partnered with industry giants like Bata, Hero Homes, Chuk De, Aiwa, and Skin Philosophy, helping them navigate the ever-evolving digital landscape. As our team expands, we're searching for a talented Performance Marketer with excellent communication skills, experience in Conversion ad campaigns, and in-depth knowledge of Shopify.
About Role: In this dynamic role, you will be the engine driving our online customer acquisition efforts. You will develop, execute, and analyze paid advertising campaigns across various channels, with a laser focus on maximizing return on investment (ROI). You will be a data whiz, able to translate complex metrics into actionable insights that optimize campaigns and fuel our growth.
Responsibilities:
Qualification Requirements:
How to Apply:
Interested candidates should submit their resume and a cover letter detailing their relevant experience to