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  • Senior Brand Executive – Digital Marketing - New Delhi - FABINDIA LIMITED

    FABINDIA LIMITED
    FABINDIA LIMITED New Delhi

    2 days ago

    Default job background
    Full time
    Description

    Position's Objective

    Plan and execute marketing activities for a specific business category of the brand.

    Key Responsibilities

    • Plan and execute digital marketing activities for various categories, including driving thematic and promotional marketing campaigns.
    • Ensure timely delivery of digital marketing activities as per the calendar.
    • Liaison with the creative team and external agencies for day-to-day requirements.
    • Support the achievement of annual brand and category growth targets and defined objectives.
    • Implement digital marketing plans in accordance with agreed guidelines.
    • Liaison with cross-functional teams to undertake ongoing business, category, and consumer insights from search and online channel perspectives.

    Requirements

    • Background in digital marketing and its expanse is essential.
    • Understanding of print, cinema, OOH, TV, and radio is helpful.
    • Own brand health metrics, campaign ROI, part of overall business KPIs for online channels.
    • Involved in the creative development process and execution of multimedia campaigns.

    Preferred Qualifications

    • Experience in digital and mobile ecosystems is necessary.
    • Experience in digital media planning and buying is a must.
    • PGDM/MBA - Marketing required with specialization in digital marketing.

    Skills and Knowledge

    • Strong experience in digital media planning, media negotiations.
    • Knowledge of all digital marketing platforms - Search, Social, Networks, Apps, OTT etc.
    • Power Point and Excel capability.
    • People skills, critical thinking, writing skills.

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