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- Plan and execute digital marketing activities for various categories, including driving thematic and promotional marketing campaigns.
- Ensure timely delivery of digital marketing activities as per the calendar.
- Liaison with the creative team and external agencies for day-to-day requirements.
- Support the achievement of annual brand and category growth targets and defined objectives.
- Implement digital marketing plans in accordance with agreed guidelines.
- Liaison with cross-functional teams to undertake ongoing business, category, and consumer insights from search and online channel perspectives.
- Background in digital marketing and its expanse is essential.
- Understanding of print, cinema, OOH, TV, and radio is helpful.
- Own brand health metrics, campaign ROI, part of overall business KPIs for online channels.
- Involved in the creative development process and execution of multimedia campaigns.
- Experience in digital and mobile ecosystems is necessary.
- Experience in digital media planning and buying is a must.
- PGDM/MBA - Marketing required with specialization in digital marketing.
- Strong experience in digital media planning, media negotiations.
- Knowledge of all digital marketing platforms - Search, Social, Networks, Apps, OTT etc.
- Power Point and Excel capability.
- People skills, critical thinking, writing skills.
Senior Brand Executive – Digital Marketing - New Delhi - FABINDIA LIMITED

Description
Position's Objective
Plan and execute marketing activities for a specific business category of the brand.
Key Responsibilities
Requirements
Preferred Qualifications
Skills and Knowledge
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Digital Marketing Specialist
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Digital Marketing Intern
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Digital Marketing Intern
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