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    • e-Vitmamin - Manager - Performance Marketing - Maharashtra - E-Vitamin

    E-Vitamin
    E-Vitamin Maharashtra

    1 month ago

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    Description

    Role Description

    Performance Marketer (Ecommerce Division)

    Key Responsibilities:

    • Execute and optimize performance marketing campaigns to maximize traffic, customer acquisition, and revenue growth.
    • Build and implement customer acquisition strategies across paid channels, ensuring an efficient and diversified acquisition funnel.
    • Drive performance across all channels, including Facebook, Google, organic, direct, and affiliate sources.
    • Optimize marketing budgets to maximize Cost Per Acquisition (CPA) and scale new customers efficiently.
    • Regularly evaluate channel performance based on KPIs, conduct A/B tests, and create reports with actionable insights for ongoing optimization.
    • Oversee digital D2C initiatives, ensuring customer delight through on-site and off-site interventions.
    • Focus on metrics such as sales, traffic, engagement, LTV/CAC, and NPS.
    • Develop and implement 10X growth ideas to discover new ways to grow or optimize existing referral funnels.
    • Ensure an optimal performance marketing channel mix, including digital media, offline channels, analytics, and CRM.

    What You'll Bring to the Team:

    • Experience: 2-4 years in performance marketing, preferably with a D2C brand or agency.
    • Experience in ecommerce is highly preferred.
    • Technical Skills: Proficiency with attribution platforms like Branch, Adjust, and Appsflyer, as well as Google Analytics.
    • Analytical Expertise: Strong analytical skills with the ability to leverage data, metrics, and consumer behavior trends to drive actionable insights and recommendations.
    • Strategic Vision: Expertise in building multi-channel marketing strategies, including affiliate marketing, PPC, social media, and organic growth.
    • Customer Journey: Experience in creating end-to-end online customer journeys that enhance engagement and conversion.

    Job Requirements:

    Minimum 2-4 years of experience in performance marketing. Experience in ecommerce is highly preferred. Proficiency in attribution platforms, Google Analytics, and strong analytical skills are required.

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