Content Marketer - Pune, India - EduFund

Description

As a Content Marketer you will play acrucial role in developing executing and optimizing content todrive brand awareness engagement and lead generation.Job Description(Role):

• Develop andexecute comprehensive content ideas aligned with overall marketingand business objectives.
• Create highqualityengaging and relevant content for various channels including blogposts articles social media posts case studies and more. Shouldhave mastered AI in creating content.
• Conductthorough research to understand target audience industry trends andcompetitors to inform contentdevelopment.
• Optimize content for searchengines to improve organic visibility and drivetraffic.
• Plan and execute content distributionacross multiple channels including social media email and thirdparty platforms to maximize reach andengagement.
• Work closely with crossfunctionalteams including marketing design and product teams to ensurecontent aligns with brand messaging andgoals.
• Track and analyze content performancemetrics providing insights and recommendations for continuousimprovement.
• Maintain and enhance the companysbrand voice and tone across allcontent.

Specificcriteriarequired:

• Bachelorsdegree in Marketing Communications or a relatedfield.
• Minimum 2 yearsof experience in content marketing with a portfolio showcasingsuccessful contentcampaigns.
• Strongunderstanding of SEO best practices and content distributionstrategies.
• Excellentwriting and editing skills with a keen eye fordetail.
• Experiencewith content management systems (CMS) and social mediaplatforms.
• Datadrivenmindset with the ability to analyze and interpret performancemetrics.
• Creativethinker with the ability to generate innovativeideas.
• Ability to workcollaboratively in a fastpacedenvironment.
• Bringyour own device towork

Whatyou can expect inreturn:

• Competitivesalary
• Healthinsurance
• Statutorybenefits like PF &Gratuity
• FlexibleWorkingstructure
• Remote workoptions
• Professionaldevelopmentopportunities
• Collaborativeand inclusive workculture

EduFundis an earlystage platform that helps Indian parents plan for theirchilds higher education in advance. Our product allows families toinvest for education take education loans and receive competitivescholarships We were founded in 2020 by Eela Dubey (NYU 13 ) andArindam Sengupta (Princeton 12 ).EduFundteam is filled with chai lovers problem solvers ridiculous jokesand immeasurable passion towards our work. Our founding team hashad the privilege of working at companies like Reliance GoldmanSachs CRISIL GradRight LeverageEdu HDFC and manyothers.We have raised over $5M in fundingfrom notable investors such as MassMutual Ventures Kunal Shah andDSP Investment Managers.We are headquarteredin Ahmedabad with teams in Mumbai Pune andBangalore.Website

cms,writing,contentdevelopment,content strategy,content,editing,social media,dataanalysis,content distribution,communication,collaboration,writingand communication,seo