Club Mahindra - Mumbai, India - iimjobs

    iimjobs
    iimjobs Mumbai, India

    2 weeks ago

    Iimjobs background
    Full time
    Description

    Key Responsibilities:

    • Strategize on the Marketing Communication calendar for direct marketing channels (email/ SMS/ WhatsApp/ Push Notification/ IVR) to achieve Annual/ Quarterly/ Monthly set targets against KPI's.
    • Conceptualize Member Campaigns to increase the number of 'unique members holidayed', improve occupancy and F&B revenue for Club Mahindra Resorts.
    • Drive referral lead generation through digital engagement initiatives and personalised communications to members
    • Develop a data driven strategy for key initiatives which impact overall organization objectives.
    • Build audience segments, defining channels for effective reach, plan and implement A/B and multivariance testing.
    • Define key metrics, track the campaign performances, and derive insights to implement for future campaigns.
    • Designing/ creating analysis dashboards on weekly basis and reporting to higher management
    • Indepth understanding of CRM tools like salesforce and Clever tap
    • Work closely with the Analytics, Campaign Management agency and all key stakeholders of the organization to define and implement Customer Lifecycle Management and areas of improvement.
    • Assist different teams (Digital, Sales, Member Relations & Special Projects) to execute campaigns to members through the automation platform.
    • Coordinate with the advertising agency, analytics agency, IT, Member Relations team for effective rollout of member campaigns.
    • Ensure that all communication is in line with the Brand Guidelines and follows the governance models

    Desired Qualifications:

    • Post Graduation in Marketing Management (MBA)
    • 8 Years of Work Experience in Marketing

    Skills Required:

    • You have a degree in Marketing, Business Administration, or related field.
    • You have prior experience within Brand Management.
    • You have strong experience in business analytics, consumer insights development, a solid understanding of core marketing levers.

    Note:

    • Candidates worked with CRM agencies who have some experience on Martech tools like Salesforce & Clevertap will be preferred.