Product Marketing Manager - Kolkata, India - Bandhan Bank

Description

Job Purpose:

• To drive product uptake by customers through focused Marketing intervention
• To drive optimum visibility of products at customer touchpoints
• To ensure product awareness among internal and external audiences

Responsibilities:

• Develop and own the product marketing roadmap for Credit Card
• Develop researched product value propositions for quick acceptance of Credit Card in the market
• Sharpen Credit Card marketing initiatives by consumer research and feedback from frontline staff
• Maintain market and competitor insights across the industry
• Work closely with business teams to define and develop detailed product marketing material
• Plan and execute GTM initiatives in conjunction with the product and sales teams
• Work with the traditional media team and digital marketing team to develop campaigns for product advertising.

Requirements:

• Thorough experience in handling products in the BFSI sector, preferably Credit Card.
• Experience in collaborating with various business verticals to drive product uptake through various channels
• Experience in translating research findings into actionable product propositions
• At least a basic understanding of traditional and new media from a product marketing standpoint
• Ability to understand research output to translate into product concept and communication
• Deep understanding of the construct of financial products.