Brand Manager - Chennai, India - iimjobs

Description

Brand Custodian for thecompany - Responsible for brand positioning and increasing brand power scores, top of mind and other brand equity measures.

• Plan and implement Go to market strategy with experience in handling 360 degree marketing mix
• TV, Print, Digital, Onground activations etc.
• Own slots of the cOMPANY with an uptodate understanding of shows in the slot by liaising with programming team and maximize reach through various marketing initiatives by deploying the optimal marketing mix and constantly innovate the 360degree marketing mix.
• Working closely with internal Promo teams, external creative and digital agencies to deliver high quality communication which enhances consumer experience and affects brand value positively.
• Continuously Track and analyse reports by working closely with research & insights team to gain insights about consumer interaction with the Company and convert insights into actions to create positive brand outcomes.
• High quality sales support
• Ideation till execution of Brand Integrations, Sponsorships, sales pitch presentations etc with superior speed and coordination with programming and sales team.