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    • Marketing Manager - Mumbai - Gufic Biosciences Ltd.

    Gufic Biosciences Ltd.
    Gufic Biosciences Ltd. Mumbai

    2 weeks ago

    Default job background
    Pharmaceutical / Bio-tech
    Description

    Market Research and Analysis:

    • Conduct market research to identify trends, customer needs, and competitive landscapes.
    • Analyze market data and customer feedback to inform decision-making and product development strategies.
    • Track industry regulations, compliance requirements, and market opportunities.

    Strategic Marketing & Brand Management:

    • Develop and implement marketing strategies for pharmaceutical products to maximize sales and market share.
    • Position and differentiate products in the market with strong messaging and branding strategies.

    Product Lifecycle Management:

    • Oversee the entire product lifecycle from conceptualization to market entry, growth, and maturity stages.
    • Develop pricing strategies and promotional plans aligned with the market needs and product performance.
    • Work closely with regulatory bodies to ensure compliance of marketing materials and campaigns with industry regulations.

    Sales Support & Relationship Management:

    • Support the sales team with marketing collateral, presentations, and training materials.
    • Strengthen relationships with distributors, wholesalers, healthcare professionals, and key stakeholders.
    • Conduct market penetration and growth activities across different regions in India.

    Advertising & Promotion:

    • Plan and execute advertising campaigns across various platforms.
    • Organize events, conferences, and medical educational programs for doctors, pharmacists, and healthcare professionals.
    • Collaborate with agencies for creating promotional content, advertisements, and campaigns for pharmaceutical products.

    Budgeting and Reporting:

    • Develop and manage the marketing budget for pharmaceutical products.
    • Monitor and report on marketing performance metrics (ROI, market share, etc.) to senior management.
    • Conduct post-launch evaluations of marketing strategies and adjust them as needed.
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