Regional Marketing Executive - Pune, India - Practicology

    Practicology
    Practicology Pune, India

    2 weeks ago

    Default job background
    Full time
    Description

    Responsibilities:

    Market Research and Analysis:

    Conduct comprehensive market research to identify trends, opportunities, and competitor activities in the MENA B2B Ecommerce landscape.

    Analyze customer behavior, preferences, and buying patterns specific to the region.

    Content Creation and Localization:

    Create compelling and culturally relevant content for various marketing channels including website, social media, email, and more.

    Oversee the localization of global marketing materials to ensure resonance with the MENA audience.

    Partnership Development:

    Identify and forge partnerships with relevant industry associations, influencers, and key players in the MENA region to enhance brand visibility and credibility.

    Lead Generation and Customer Acquisition:

    Develop and execute lead generation strategies to drive customer acquisition, focusing on high-potential industries and segments in the B2B Ecommerce sector.

    Event and Tradeshow Planning:

    Plan and coordinate regional events, tradeshows, and conferences to increase brand presence and facilitate networking opportunities within the MENA market.

    Analytics and Reporting:

    Monitor and analyze the performance of marketing campaigns, using key metrics and KPIs to measure effectiveness.

    Provide regular reports and insights to the management team, with recommendations for optimizations.

    **Qualifications: **

    Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).

    3-5 years of experience in regional marketing, preferably within the B2B Ecommerce sector.

    Strong understanding of the MENA market dynamics, business culture, and consumer behaviour.

    Proven track record in developing and executing successful marketing campaigns.

    Excellent written and verbal communication skills in English and [Arabic, if applicable].

    Proficiency in using marketing tools, CRM systems, and analytics platforms.

    Ability to work independently, prioritize tasks, and meet deadlines.

    Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.