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- Taking ownership of the PPC strategy across multiple brands
- Defining strategies for both B2B and our end users to drive conversions and
- awareness
- Improving the PPC customer journey and ad structures
- Copywriting for ads
- Continuously optimising conversion rates, CTR and CPC whilst utilising automation
- where possible
- Providing weekly, monthly and campaign-specific performance reports using
- Google Analytics, Google Ads, Supermetrics and Data Studio
- Conducting competitor analysis on a regular basis
- Supporting the Paid Media Lead on the wider paid media strategy for our brands,
- including social, display
- Previous experience in a PPC role minimum 12 months experience
- Experience working with Google Analytics essential
- Strong technical and analytical skills
- Experience working with paid social and display channels (including Facebook Ad Manager and DV360) preferred but not essential
Paid Media Executive - Bengaluru, India - RDS Digital
Description
Description
RDS Digital is looking for a qualified paid media executive to join our dynamic team. This Paid media executive should be prepared to work in a fast-paced team environment, and gain experience in digital paid media.
Responsibilities
Requirements