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- Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
- Monitoring business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives
- Liaison with external agencies to deliver initiatives for brand
- Accurate management of budgets for brand.
- Creates and delivers operational plans appropriate to life cycle of brand to optimise return for Alkem. Full accountability for brand and delivery of all programmes related to it.
- Understanding and use of marketing principles and NP4 process to deliver to customer needs Disease and market understanding to develop customer insights through appropriate techniques/tools
- Support and Build a team to achieve team goals Management of external agencies to meet team goals
- Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.
Product Manager - Mumbai, India - Alkem Laboratories Ltd.
Description
About Alkem:
Alkem Laboratories Limited is an Indian multinational pharmaceutical company headquartered in Mumbai, that manufactures and sells pharmaceutical generics, formulations and nutraceuticals in India and globally over 50 countries. We have consistently been ranked amongst the top ten pharmaceutical companies in India. Our portfolio includes illustrious brands like Clavam, Sumo, Pan 40, Pan-D, and Taxim-O, which feature amongst the top 50 pharmaceutical brands in India.
Key Result Areas / Work responsibilities:
Educational Qualification: MBA
Experience (in years): Minimum 3 to 6 years of experience in PMT in Pharma Industry.