Search Engine Optimization - Bengaluru, India - Mailing Data Solutions

Description

Company Profile: Mailing Data Solutions offers Directory Assistance, Database Management Services. Data Mining and IT Outsourcing services to the Telecommunications, Retail, Manufacturing, Hospitality, Banking & Financial, Contact Center and other enterprise markets across the globe. Mailing Data Solutions has developed service offerings with leading edge companies like GE, Cartus, O2- UK, Motorola, IBM and many other leading Customer Relationship Management (CRM) providers in the United States, Canada and European countries. Because we have a lifetime commitment to the service industry, we offer a degree of understanding unequaled by any other data or polling company.

Designation: Search Engine Optimization

Salary: 1,50,000 - 2,25,000

Shift: Day Shift

Key Functional Areas of Responsibility

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Implement link building campaigns in coordination with client SEO goals
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Research and administer social media tools in support of clients social media strategy
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
• Monitor and evaluate search results and search performance across the major search channels
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals

Professional Competencies

• Passion for SEO and internet marketing
• Outstanding ability to think creatively, and identify and resolve problems
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Ability to clearly and effectively articulate thoughts and points
• High levels of integrity, autonomy, and self-motivation
• Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications

• 0 1 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
• Experience working with CMS and building/administering content in CMS environments
• Desired: Knowledge of HTML/CSS and website administrations
• BS/BA degree preferred