Marketing Manager - Mumbai

Job summary

We are seeking a skilled and dynamic Marketing Manager to drive our brand presence and project promotions in a competitive market.

Responsibilities

• Develop and implement comprehensive marketing strategies for real estate projects, including branding, positioning, and promotional campaigns to drive customer interest and sales conversions.
• Oversee end-to-end marketing campaigns, including digital (SEO, SEM, social media, email marketing), print, outdoor advertising, and events to maximize project visibility and lead generation.
• Conduct market research and competitor analysis to identify trends, customer preferences, and opportunities for differentiation in the Mumbai real estate market.
• Manage the creation of marketing collateral, including brochures, project presentations, website content, and virtual tours, ensuring alignment with brand guidelines and RERA compliance.
• Collaborate with sales teams to develop targeted campaigns that support lead nurturing, customer engagement, and conversion, including CRM management and follow-up strategies.
• Plan and execute promotional events such as property expos, site visits, and launch events, coordinating with vendors, media, and influencers to enhance brand reach.
• Monitor and analyze campaign performance using tools like Google Analytics, social media insights, and CRM platforms, providing actionable insights and reports to senior management.
• Manage relationships with advertising agencies, PR firms, and media houses to secure cost-effective media buys and high-impact coverage for projects.
• Ensure compliance with real estate regulations (e.g., RERA guidelines) in all marketing materials and campaigns, maintaining transparency and accuracy in project promotions.
• Mentor junior marketing team members, foster a creative and collaborative team environment, and contribute to the development of internal marketing processes.

Job description