Senior Content Writer - Bengaluru, India - Blufig Digital Private Limited

Description

Job Description

About the Company

Blufig is a fast growing B2B marketing agency with customers across 4 continents.

A specialist agency, Blufig exclusively works with B2B tech companies to help them realize their digital aspirations. 130+ brands trust Blufig to execute their marketing programs.

Below is the detailed description for the said job.

As a Content Writer, your primary role is to contribute to brand projects by crafting compelling digital experiences. Your responsibilities include efficient project management, collaborative idea generation with the team, and a genuine passion for content creation. You will be working across various platforms to enhance engagement and encourage positive customer interactions.

Key Responsibilities:

• Your key task is to formulate a content strategy aligned with the customer's brand's vision and goals.
  
• This strategy should extend across a multitude of platforms, including Facebook, Twitter, YouTube, Google+, Pinterest, Instagram, and Mobile.
  
• You will be required to create strategic content that upholds the agency's creative standards.
  
• Stay updated on digital and new tech industry trends and competitor offerings to identify potential business opportunities and enhance the value proposition for customers.
  
• Foster innovation and creativity in the brands you work with.
  

Account Execution

Your responsibilities in this domain revolve around the creation of campaign content on diverse digital platforms, such as Facebook, Twitter, YouTube, Google+, Pinterest, and Instagram. You will be required to conduct comprehensive research to gather relevant material for interactive content development.

• Develop inventive solutions, including content management and maintenance for the brand's digital platforms.
  
• Generate excitement and interest around the brand, its product promotions, launches, and sponsored events.
  
• Utilize analytics to assess and monitor the campaign's effectiveness, considering aspects like community engagement, website traffic, conversations, lead generation, and conversions.
  

Requirements

• You should possess 3-5 years of experience in advertising or marketing agencies.
  
• A background in journalism or mass communication is preferred.
  
• High levels of accountability are vital, given the critical nature of the role in our small team.
  
• Innovation should be your second nature, as there's ample scope for creativity.
  
• You are expected to be a creative thinker who can work independently with minimal supervision.
  
• Proficiency in the English language is a must, and the ability to rephrase content is essential.
  
• Knowledge or experience in social media-based content discovery will be an advantage
  

Requirements
Education and Experience: Bachelor's or master's degree in marketing or a related field 6-7 years of proven working experience in digital marketing, preferably in an agency environment Demonstrable experience leading and managing SEO/SEM, email marketing, social media, Analytics, and/or display advertising campaigns Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website and marketing analytics tools (e.g., Google Analytics 3 & 4, SEMRush, etc.) Experience in setting up and optimizing PPC campaigns on all major search engines Working knowledge of HTML, CSS, and JavaScript development and constraints Knowledge of Google Tag Manager, Looker Studio, Google Big Query