Manager - Trade Marketing - FMCG (7-12 yrs) - Gurgaon/Gurugram, India - iimjobs

Description

• Develop and implement a comprehensive Trade Marketing Strategy tailored to the brands within the assigned geography.
• Create and manage a trade marketing calendar aligned with the business strategy.
• Build and sustain strong relationships with customers, suppliers, vendors, and partners to optimize the effectiveness of trade programs.
• Design and oversee promotional programs for retailers and Large Format Retail Stores (LFRs).
• Formulate and execute trade schemes for wholesalers and retailers at regional levels; assess and report on business growth and Return on Investment (ROI).
• Enhance product placement and share of shelf space in collaboration with retailers and merchandisers.
• Initiate and manage Retailer Relationship programs and drive related initiatives.
• Lead shopper activation efforts, including instore promotions and activations.
• Ensure optimal visibility in stores through both paid and unpaid channels.
• Administer In-Shop Demonstrator (ISD) programs across various stores.
• Develop and implement Wholesale/Retail loyalty programs.
• Manage budgets for trade marketing initiatives on a quarterly and annual basis.
• Collaborate with the sales, commercial, logistics, and brand/marketing teams to ensure seamless daytoday operations.
• Design, approve, and evaluate trade promotion schemes to expand distribution reach and effectiveness.
• Organize dealer and wholesaler meetings in strategic locations to maximize brand impact and market penetration.
• Coordinate brand participation in significant events such as music festivals and marathons