Head - Marketing - APAC - Non IT (12-16 yrs) - Ahmedabad/Gujarat/Bangalore/Mumbai, India - iimjobs

Description

Head - Marketing - APAC - Non-IT

Skills :
Marketing, commercial marketing, SEO/SEM, digital marketing platform, strategic marketing

Prior experience in life science / pharma industry

Notice Period : 1 Month


Roles and responsibilities :

• Develop and

Deploy Marketing Plans Strategic Marketing Planning:

• Formulate marketing plans in alignment with the overarching Lab Chemicals, Pharma Excipients, Aqua Specialties and Foods strategy.
• Collaboration with Sales: Collaborate closely with the sales organization to devise marketing strategies and plans that drive revenue targets.
• Digital channels: Strategically plan and coordinate access to customers using digital media and channels, in conjunction with sales teams and partners.
• Demand Generation: Evaluate and enhance the lead pipeline and customer base to determine the most effective marketing tactics.
• Performance Analysis: Conduct detailed analyses and routine reporting of regional revenue for both new and existing customers.
• Market Insights: Provide regular reports on market and competitive updates, including technology trends, new products, compelling applications, and adjacent market opportunities to inform strategic and product marketing teams.
• Voice of Customer (VOC): Gather customer feedback directly or in collaboration with product marketing to assess product positioning, brand equity, customer satisfaction, and marketing effectiveness.
• Competitive Insights: Recommend actions based on competitive pressures, key customer performance, and relevant market issues.
• Key Opinion Leader Engagement: Develop relationships with key opinion leaders who can provide testimonials and participate in events.
• Customized Messaging: Develop customized messaging to execute regional campaign initiatives, utilizing a tailored marketing mix to address different stages of the marketing funnel.
• Marketing Collateral: Identify and assist in the development of necessary marketing collateral and sales tools to support commercial teams.
• Media and

Sales Channels:
Recommend media and sales channels that are effective in the country.

• Lead and Inspire: lead and inspire a highperforming marketing team to achieve and surpass sales targets.
• Position the Business Externally with Customers and Partners Page 2 of 3
• External Representation: Represent the company/business externally at networking events, conferences, and exhibitions to enhance the company's profile and leverage business development opportunities.
• Cross-

Functional Liaison:
Collaborate with relevant internal departments to ensure customer needs are met and effectively communicated throughout the organization.

• Market Awareness: Maintain awareness of external factors, including competitors, pharmaceutical developments, government initiatives, and legislative changes impacting marketing activities.
• Communicate relevant information to sales, commercial, and customer support teams.
• Project Proposal Development: Participate in the development of new project proposals with a customercentric focus.
• Relationship Building : Foster positive relations with partners, vendors, and distributors.
• Budgeting and Operating Plans
• Budget Development: Develop and manage marketing budgets, overseeing the development and management of internal operating budgets.
• Performance Evaluation: Analyze and evaluate the effectiveness of commercial services, business development, pricing strategies, channel management methods, costs, and results concerning the operating plans.
• Compliance with Internal Controls and Integrated Management System
• Internal Controls: Ensure compliance with all Internal Control processes and audits within the Business and the Company.

Qualifications and Experience :

• MS or M. Sc. in Chemistry, Life science or related science field; Degree or diploma in management
• At least 1214 years of work experience within a large establishment with handson exposure to strategic/commercial marketing, customer segmentation, product positioning, and sales enablement
• Demonstrated success in developing and executing marketing strategies that resulted in product adoption and sales growth.
• Proficiency in digital marketing platforms, SEO/SEM, social media advertising, and email marketing.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to translate complex technology into compelling, customercentric messaging.
• Proficient at knowledge of tools related to marketing analytics, Influencer marketing, Video Marketing, CRM, Event marketing, Lead Capture.