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  • Performance Marketing Manager - Kolkata - Kreative Machinez

    Kreative Machinez
    Kreative Machinez Kolkata

    2 months ago

    Description

    Job description:
    We are looking for a results-driven PPC Executive to manage and optimize pay-per-click campaigns across various platforms.

    The ideal candidate will have strong analytical skills, attention to detail, and a solid understanding of digital advertising strategies that drive measurable ROI.


    Key Responsibilities:
    Plan, create, and manage PPC campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
    Conduct keyword research, competitor analysis, and bid management to optimize performance.
    Write compelling ad copies and coordinate with the creative team for visuals.
    Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.).
    Prepare regular reports and insights to improve campaign effectiveness
    Manage campaign budgets effectively to ensure maximum ROI.
    Stay updated on industry trends, algorithm updates, and best practices in paid marketing.

    Requirements:
    2–3 years of experience in PPC campaign management.
    Hands-on experience with Google Ads, Meta Ads Manager, and Google Analytics.
    Strong analytical, numerical, and reporting skills.
    Google Ads Certification is a plus.

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