Specialist – Marketing Automation - Chennai
3 days ago
Job description
Company ProfileLennox (
NYSE:
LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member's contributions and offers a supportive environment for career development. Come, stay, and grow with us.
Job Description
We are looking for a Specialist – Marketing Automation that supports the execution and optimization of multi-channel campaigns in S alesforce Marketing Cloud , analyzes digital and social performance, develops dashboards, and provides insights to improve engagement.
Marketing Automation & Campaign Execution
Build, execute and optimize automated marketing campaigns in Salesforce Marketing Cloud (SFMC), including nurturing journeys, drip campaigns and re-engagement programs, ensuring accurate and timely delivery.
Execute A/B tests and contribute to optimizing journeys and campaign workflows.
Collaborate with cross-functional teams (marketing, sales, product) to understand requirements and translate them into effective campaign s.
Monitor campaign performance and prepare reports summarizing engagement metrics and KPIs.
Provide insights based on campaign results and assist in identifying opportunities to improve effectiveness.
Maintain dashboards and recurring performance summaries to support data-driven decision-making.
Email Template Development & Execution
Create, build and test email templates and manage changes and improvements to existing email templates & content blocks .
Collaborate with content marketers to build, schedule, and send e-blasts daily .
Lead Management & Scoring
Support the Campaign Operations Specialist with input on lead routing logic and scoring-based campaigns inside Salesforce Marketing Cloud.
Build and maintain new form s and enhance existing form s using Salesforce Marketing Cloud Pages to follow and meet lead generation segmentation rules and logic.
Systems Ownership & Governance
S upport Campaign Operations Specialist as a daily administrator of the marketing automation platform ( S alesforce Marketing Cloud ).
Maintain brand standards and guidelines through content and email and cloud page templates.
Analytics & Reporting
Track and analyze engagement, conversion rates, list health, and funnel metrics from Salesforce Marketing Cloud to identify trends , optimization opportunities and meaningful recommendations .
Collaborate with Digital Analyst to develop standard reports and dashboards that r eport on MQLs, campaign influence, and automation-driven pipeline contribution.
Provide insights to refine segmentation, journey logic, and message personalization.Work with stakeholders to define KPIs and support the setup of tracking specifications in Marketing Cloud.
Content Personalization & Targeting
Work with product and content marketing teams to tailor assets for each buyer segment.
Implement dynamic content to support personalization for vertical markets, product lines, and customer roles.
Support A/B testing, subject line optimization, and message refinement.
General/Soft Skills
Align and collaborate regularly with digital marketing team on SEO strategy, website integration, and form optimization.
Basic knowledge of JavaScript, HTML and CSS to support email templates, Cloud Pages and Forms is critical.
Ability to translate business requirements and submit user stories ( Azure DevOps ) to MarTech and Development teams and resources.
Documentation:
Maintain clear and comprehensive documentation of tracking implementations, configurations, and processes.
Soft Skills:
Excellent written and verbal communication, presentation, attention to detail and business acumen skills.
Work hours:
Available for meetings and discussions until 12 noon CST
Adaptability:
The candidate should be willing to adapt to the evolving needs of the Marketing teams and support appropriately.
Qualifications
Bachelor's degree in Marketing , Business, Analytics, Computer Science, or a related field .
Proven experience ( 7 + years) in digital marketing, specifically marketing automation , preferably on Salesforce Marketing Cloud
Excellent communication, presentation, and interpersonal skills.
Preferred Experience
Experience working in a commercial HVAC, industrial equipment, or manufacturing company.
Knowledge of Salesforce or Microsoft Dynamics CRM.
Basic knowledge and experience with JavaScript, HTML and CSS.
Familiarity with channel marketing and contractor engagement programs.
Certification in MAP platforms (Salesforce M arketing Cloud).
Understanding of lifecycle marketing, ABM, and customer journey design. Success Indicators
Growth in MQLs and qualified pipeline driven through automated journeys.
Improved lead scoring accuracy and improved alignment between marketing and sales.
Reduction in manual campaign work .
I ncreased efficiency through automation .
Higher engagement rates across email, content, and campaigns.
Improved distributor and contractor onboarding and training adoption via automated programs .
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