market research manager - New Delhi - beBeeInsights

    beBeeInsights
    beBeeInsights New Delhi

    15 hours ago

    ₹1,200,000 - ₹2,800,000 (INR) per year *

    Job title: Customer Insights Manager

    Description

    Marketing Insights Professional Job Description


    Job Summary: We are seeking a skilled Marketing Insights Professional to own consumer, shopper and category insights driving sharper product decisions.



    About the Role


    This is a unique opportunity for an experienced Marketing Insights professional to join our team. As a key member of the marketing function, you will be responsible for building a continuous insights engine by leveraging consumer needs, trends and whitespace analysis. Your role will also involve leading primary research initiatives such as concept tests, claims tests and packaging tests; managing agencies end-to-end; owning social listening and review mining activities extracting recurring pain points from customer feedback. You will work closely with Product/R&D teams on NPD decision gates problem statement definition, target consumer identification and sensory benchmarking among other responsibilities. Additionally, you will deliver campaign & channel insights pre/post evaluations creative testing MMM/attribution inputs guidance influencer/creator strategy development business question-based dashboard creation tracking competition launches pricing claims hero SKUs assortment architecture GTM tactics across India key global references Korea US Success metrics examples percent launches meeting first-90-day targets improved conversion ROAS insight-led creative claims reduced returns negative review themes via root-cause fixes faster clearer go/no-go decisions NPD concepts Must-have skills experience 5–9 years in consumer/shopper insights beauty FMCG D2C retail preferred strong research design vendor management ability run studies minimal supervision solid analytical Excel Sheets comfort BI dashboards SQL plus clear storytelling present leadership implication action understanding cosmetics categories base lip eye skincare shade sensory language.

    * This salary range is an estimation made by beBee
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