Digital Marketing Manager - Jaipur, India - Girls Buzz

Description

Company:

Girls Buzz, a leading women's empowerment platform, is seeking a proactive Marketing/Sales Specialist to join our dedicated team. If you are passionate about women's empowerment, skilled in marketing and sales, and eager to contribute to our mission, we want you on board.

Responsibilities:

• Develop and execute marketing strategies across various channels such as Facebook, Instagram, Google, YouTube, etc.
• Analyze and report on performance metrics including traffic and conversions.
• Innovate new marketing approaches to promote our offerings.
• Plan, execute, and evaluate experiments and conversion tests.
• Optimize content and advertising spends dynamically based on performance.
• Continually enhance website SEO.
• Manage own marketing campaigns and oversee external partners' campaigns.
• Formulate and execute social media strategies.
• Oversee email marketing campaigns and newsletters.

Requirements:

• Strong understanding of marketing tools and strategies to lead digital campaigns from concept to execution.
• Excellent communication skills—verbal and written—with the ability to articulate ideas effectively.
• Proficient project management skills for handling time-sensitive projects and meeting deadlines.
• Strategic thinking to allocate resources and efforts strategically to achieve long-term goals.
• Editing and content creation skills for devising and refining content across digital platforms.

Minimum Qualifications:

• 2-3+ years of experience in digital marketing.
• Experience in product marketing, especially in the lifestyle and fashion segments, would be advantageous.
• Solid proficiency in web analytics and ad serving tools.
• Bonus skills include marketing content writing expertise.