Event & Sales Coordinator - Coimbatore, India - PSG Institute of Technology and Applied Research

Deepika Kaur

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Deepika Kaur

beBee Recuiter



Pre-Event Phase:


Client Acquisition:

  • Identify new business opportunities for the convention centre by collecting data, generating leads, nurturing leads, and using data analysis to inform sales strategies.
  • Engage with potential clients, understanding their needs and expectations, and tailoring event proposals accordingly.
  • Negotiate and secure contracts with clients, ensuring alignment with the convention center's policies and procedures.


Sales Process Management:

  • Collaborate with the sales team to develop and implement effective sales strategies and tactics.
  • Provide ongoing support to the sales team by managing prospect pipelines, coordinating followups, and maintaining close communication with clients.


Sales Material Preparation:

  • Work closely with the marketing team to create compelling sales materials, including brochures, presentations, and proposals.
  • Ensure that sales materials accurately reflect the convention center's capabilities and services.
  • Distribute sales materials effectively to reach target audiences and maximize sales opportunities.

Event Planning Phase:


Client Communication:

  • Establish and maintain open and transparent communication channels with clients throughout the planning process.
  • Actively listen to client needs and expectations, addressing concerns promptly and effectively.
  • Provide regular updates on event progress, ensuring client satisfaction and managing expectations.


Detailed Event Plans:

  • Collaborate with clients to develop and implement comprehensive event plans that align with their specific requirements.
  • Manage all aspects of event planning, including scheduling, budgeting, vendor selection, and logistics.
  • Ensure that event plans adhere to the convention center's policies and safety regulations.


Venue Preparation Oversight:

  • Oversee all aspects of venue preparation, ensuring that the event space is ready for the event.
  • Coordinate with venue staff to arrange for layout, décor, and equipment setup in accordance with client specifications.
  • Conduct thorough inspections to ensure client satisfaction well within the convention centre's policy


Vendor Relationship Management:

  • Establish and maintain strong relationships with preferred vendors, negotiating favorable terms and conditions.
  • Coordinate with vendors to ensure timely delivery of services and adherence to event specifications.
  • Proactively address any issues that arise with vendors, ensuring smooth event execution.


Event Execution Phase:

On-site Event Management

  • Provide onsite event management, overseeing all aspects of the event from start to finish.
  • Resolve any lastminute issues that arise, ensuring that the event runs smoothly and according to plan.
  • Maintain open communication with clients, addressing their concerns and ensuring their satisfaction.

Post-Event Phase:


Event Documentation:

  • Document all aspects of the event, including event details, client feedback, and vendor performance.
  • Prepare comprehensive postevent reports, summarizing event outcomes and identifying areas for improvement.


Event Records Maintenance:

  • Maintain accurate and organized records of all events, including contracts, invoices, and vendor information.
  • Ensure that event records are accessible and easily retrievable for future reference.


CRM Maintenance:

  • Regularly update customer records in CRM systems, ensuring that client information is accurate and uptodate.
  • Collaborate with the sales team to identify and utilize CRM data for effective sales strategies.


Sales Data Analysis:

  • Collect, organize, and analyze sales data to identify trends, patterns, and insights.
  • Prepare and present sales data to sales managers, providing actionable insights for decisionmaking.
  • Utilize sales data to improve sales strategies and maximize revenue potential.


  • Bachelor's degree in hospitality, event management, or a related field
  • 5+ years of experience in event planning and sales coordination
  • Proven track record of success in Lead management, Sales Support, Client relationship, Event coordination and Data management.
  • Strong organizational and time management skills
  • Excellent communication and interpersonal skills
  • Ability to work independently and as part of a team
  • Proficient in Microsoft Office Suite


  • Competitive salary and benefits package
  • Opportunity to work in a fastpaced and dynamic environment
  • Chance to make a real impact on the success of a growing business

About the Institutions:

  • PSG Group of Institutions has been renowned for over a century for making phenomenal contributions to education and healthcare. Their latest convention center at PSG iTech campus is a stunning landmark that blends modern architecture and advanced engineering. The Center boasts of a 1,500seat auditorium, ideal for hosting professional

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