- Establish, maintain, and continuously build on Mouser and Ecommerce business knowledge.
- Make recommendations to improve performance based on the monitoring of keyword bids, quality scores, and other account metrics.
- Make recommendations for A/B testing for continuous improvement.
- Set meetings at regular intervals with external teams to align objectives and gather insights.
- Maintain and actively pursue awareness on SEM Industry trends and changes and share this knowledge with the SEM team.
- Perform daily account maintenance and creation of pay-per-click accounts on Google, Bing, Yahoo, & other search platforms as assigned.
- Manage the execution of search marketing campaigns & ad groups, including setup, analysis, optimization, monitoring, reporting, budget pacing & forecasting, keyword research and expansion.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
- Optimize campaign/program performance through continuous testing & monitoring including collection and analysis of negative keywords.
- Manage budget of all assigned paid search accounts and make recommendations for continuous improvement.
- Responsible for initiating the building and maintenance of reports and dashboards using search platform data plus data from additional sources.
- Maintain and monitor keyword bids, quality score, and other account metrics as assigned.
- Develop Mouser and Ecommerce business acumen.
- Perform administrative duties with the SEM department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, coordinating global communications.
- Other Duties as assigned.
- Strong mathematical skills and analytical focus with the ability to independently implement paid search optimization findings.
- Outstanding organizational skills and ability to manage multiple projects simultaneously while meeting deadlines.
- Excellent verbal and non-verbal communication skills, including the ability to communicate with people at all levels.
- Interacts effectively with individuals and groups inside and outside the organization.
- Exhibits strong analytical, problem solving, negotiation, organizational and teaching skills.
- Works effectively both independently and as a member of a cross functional team.
- Uses sound judgment in managing budgets to identify issues and escalates when appropriate.
- Contributes to improvements in processes (technical or business) used by multiple departments.
- Strong experience with all Microsoft Office applications, advanced knowledge in Excel required.
- Ability to set and track goals.
- Strong written and verbal communications in English and local language; additional languages may be required.
- Degree in a Marketing related discipline or equivalent combination of education and experience.
- 2+ years SEM experience required. For internal candidates, experience can be a combination of internal and external experience.
SEM Specialist II - Bengaluru, India - Mouser Electronics
Description
JOB DESCRIPTION
Title: SEM Specialist II
Location: India
The SEM Specialist handles daily Google account maintenance and evaluates SEM performance for the assigned accounts, campaigns, & ad groups using best practices and tools. This position is responsible for daily management, growth, and creation of campaigns and ad groups within the assigned accounts and/or campaigns.
ACCOUNTABILITIES & ESSENTIAL FUNCTIONS
SKILLS & CERTIFICATIONS
REQUIREMENT
This is a summary of the primary accountabilities and requirements for this position. The company reserves the right to modify or amend accountabilities and requirements at any time at its sole discretion based on business needs. Any part of this job description is subject to possible modification to reasonably accommodate individuals with disabilities.