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Senior Copywriter - Mumbai, India - Dentsu Creative
Description
About Dentsu India:
Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.
Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.
In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.
Learn more at:
Role summary:
Designation: Senior Copywriter (Digital)
Sub business: WATConsult – a Dentsu Company
Total experience in Copywriter needed: 4-6 years
Location: Mumbai
Responsibilities
1. Understand of bigger picture online objectives and ensure all activity supports wider online objectives
e.g. best practice back link building, keyword utilisation etc.
2. Responsibility for hands on interaction within social media sites such as Facebook, twitter etc.
3. Responsibility for hands on interaction with off-site social properties – other people blogs, other company Facebook fan pages, forums etc.
4. Ability to write great engaging web copy in a real time environment that can stimulate user interaction, discussion and engagement
5. Use etiquette and ability to 'sell without selling' online by delivering great service, great content & information but linking through to commercial transactions where relevant and appropriate
6. Use of a toolkit to measure and monitor social activity- determine what works, tweak and improve content, communications etc.
7. Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered.
8. Respond and react to changes within social networks – changes in functionality, methods of engagement etc.
9. Monitor and present relevant data, trends, successes, exceptions etc.
10. Use great web etiquette to ensure the right message is delivered through the right channels without offending or annoying anyone
11. Deliver real time content within relevant social spaces which dynamically engages the audience
12. Creative input on content, ideas on social media viral marketing
13. Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives.
14. Be enthusiastic but be responsible.
