Social Media Manager - Ahmedabad, India - WorkQuest India

Description

The ideal candidate will be responsible for developing engaging content, managing social media accounts, and implementing strategies to increase brand awareness, audience engagement, and drive business goals.

Responsibilities:

1. Social Media Strategy:

• Develop and execute a comprehensive social media strategy aligned with overall marketing objectives.
• Stay updated on industry trends, emerging platforms, and best practices to ensure a competitive edge.

1. Content Creation:

• Create and curate high-quality, visually appealing content for various social media platforms.
• Develop a content calendar and schedule posts to maintain a consistent online presence.

1. Audience Engagement:

• Foster and grow an active and engaged community across social media channels.
• Respond to comments, messages, and mentions in a timely and professional manner.

1. Campaign Management:

• Plan and execute social media campaigns, contests, and promotions to achieve marketing goals.
• Monitor and analyze campaign performance using analytics tools.

1. Brand Consistency:

• Ensure brand consistency across all social media channels.
• Collaborate with the design team to create visually cohesive and on-brand content.

1. Analytics and Reporting:

• Track, measure, and analyze social media performance metrics.
• Provide regular reports with insights and recommendations for improvement.

1. Community Building:

• Identify and engage with influencers and brand advocates to amplify the brand's reach.
• Develop partnerships and collaborations that align with the brand's values.

1. Social Listening:

• Monitor social media channels for industry trends, competitor activities, and customer feedback.
• Utilize insights to adapt strategies and respond to market changes.

1. Crisis Management:

• Develop and implement a crisis communication plan for potential social media issues.
• Respond promptly and effectively to mitigate reputational risks.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or similar role.
• In-depth knowledge of various social media platforms, their features, and best practices.
• Strong written and verbal communication skills.
• Creative mindset with the ability to think outside the box.
• Proficient in social media analytics tools.
• Experience with graphic design and video editing tools is a plus.
• Ability to work in a fast-paced environment and adapt to changing priorities.