Product Manager - Gurugram, India - Nissan Motor Corporation
Description
Job Title:
Product Manager – Marketing
Job Location:
GurgaonExperience: 14 + YearsEducation: BE / B. Tech (Mech / Automobile)
Job Description:
Job Purpose:
Manages primary contact function for all product/marketing issues related to assigned models and the competing brands in their class. Supervises the actions of product experts in their contacts with employees and vendors to answer questions or resolve issues.
Contributes to building brand value and achieving enduring profitable growth.
MAJOR ACTIVITIES
Develop right market fit Product for Nissan Brand and ensure life cycle proposals( Volume , Mix, gross profit, VME )· Coordinates with Product Planning, Market Intelligence, Program Development in developing the plan.
Life Cycle management of assigned Product line-up to ensure one product refreshment.· Coordinate with Program Development, Product Planning and MI for inputs and freezing the plan.
Finalize M&S inputs for future products – Contract Database, Volume logic, Price Positioning, FMI & VME spends etc.· Coordinate with Product Planning, Program Development, Market Intelligence, Marcom & other relevant functions.
Lead the launch plan of assigned products for product GTM.Plan, Co-ordinate with upstream on program scheduleDevelop launch plan in coordination with Marcom, PR & other relevant functions.
Tracking of Price movement of competitionPeriodic review of the same and propose price up / repositioning as per need.
Define & Develop action plan to deliver Sales Volume & Profit as per target.· Co-ordinate with all the stakeholders – Sales, Marketing Planning, Marcom for development and execution of plan
Product owner to cascade relevant information for sales training & PR communication.· Co-ordinate defining & communicating key product messages for sales training, PR communication, media agency & other relevant functions.