Head of Marketing - Mumbai, Maharashtra

Job summary

Create and manage yearly budgeting across brands and across forms of media. Manage and build a team of brand managers, designers, and packaging specialists. Lead the conceptualization, design, and development of artwork and brand assets for ADF's international portfolio, ensuring alignment with brand identity and market preferences as relevant.

Responsibilities

• Collaborate with design agencies and packaging suppliers to create visually appealing and functional packaging solutions
• Ensure adherence to regulatory requirements for each market as per category requirements, in collaboration with regulatory & QC team
• Collaborate with Country Managers / Marketing Coordinators globally to execute region-specific marketing initiatives to increase brand awareness & visibility in target international markets
• Monitor market trends and consumer behaviour to identify opportunities for localized marketing campaigns and product adaptations
• Develop comprehensive launch plans and marketing campaigns to drive awareness, trial, and adoption of new products in international markets

Skills

• Team management
• Marketing strategy
• Brand management
• Regulatory compliance
• Market research

Job description