Senior Executive - Chennai - Adityaram Properties Private Limited

    Adityaram Properties Private Limited
    Adityaram Properties Private Limited Chennai

    3 days ago

    ₹2,500,000 - ₹6,000,000 (INR) per year *
    Description
    Above-the-Line (ATL) responsibilities
    • Campaign coordination: Oversee and manage large-scale advertising campaigns across channels such as print (newspapers, magazines), radio, and billboards.
    • Media management: Assist with media buying, scheduling, and liaising with external agencies for timely execution and tracking of ad releases.
    • Brand visibility: Develop and implement campaigns that build broad brand recognition for real estate projects. 

    Below-the-Line (BTL) responsibilities
    • On-site and local activations: Plan and execute activities like roadshows, mall kiosks, and property-specific events.
    • Channel and partner management: Design and execute strategies for channel partners and corporate tie-ups.
    • Customer engagement: Organize and manage community and RWA (Resident Welfare Association) programs to connect directly with potential buyers. 


    Requirements

    General and strategic responsibilities
    • Strategy and planning: Develop and review integrated marketing plans and budgets, aligning them with business goals.
    • Market and competitor analysis: Conduct market research to understand consumer trends and identify growth opportunities.
    • Creative and agency management: Manage creative briefs and coordinate with creative agencies for campaign execution.
    • Performance tracking: Utilize CRM tools to monitor the sales funnel, track leads, and analyze campaign performance.
    • Vendor and budget management: Negotiate with vendors and oversee procurement to ensure cost-efficiency. 


    Benefits

    EPF
    Bouns
    Insurance
    Appraisal
    Incentives
    * This salary range is an estimation made by beBee
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