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    • Digital Marketing Specialist - Bengaluru - MAPSystems

    MAPSystems
    MAPSystems Bengaluru

    3 weeks ago

    Default job background
    Description

    We are seeking a Digital Marketing Specialist to oversee all search engine optimization and paid media marketing activities.

    Key Responsibilities:

    • Conduct ongoing keyword research, including the discovery and expansion of keyword opportunities
    • Manage bid management and optimization of multi-market PPC campaigns to agreed campaign/profitability targets
    • Rund diverse ads on paid channels (Google Ads, Meta Ads, LinkedIn Ads etc.)- Keyword and audience persona research.
    • Create Re-marketing campaigns- Adjust budget & Optimize bids to gain better ROI
    • Research and implement content recommendations for organic SEO success
    • Track, report and analyze website analytics 
    • Research and implement the latest search engine optimization recommendations and best practices
    • Develop and implement link building strategy
    • Collaborate with the development team to ensure SEO best practices are properly implemented on newly developed code
    • Work with editorial and marketing teams to drive SEO in content creation and content programming
    • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
    • Identify and fix technical SEO issues rapidly, including architecture, crawlability and indexability, broken links, etc.
    • Responsible for achieving targets in terms of leads, ranking, and traffic on-page and off-page activities.

    Requirements:

    • 5-7 years of experience as an SEO Strategist and PPC specialist role
    • In-depth experience with website tools (e.g Google Analytics, Google Webmaster, Ahref, SEMrush Ranking, etc)
    • Knowledge of ranking factors and search engine algorithms
    • Up-to-date with the latest trends and best practices in SEO 
    • Develop and implement an SEO strategy that reflects the business needs and drives strong traffic increase
    • Ability to analyze and show the competitive keyword ranking on major search engines like Google, Yahoo, and Bing.
    • Strong organizational, time management, and analytical skills
    • Experience with Social media is a plus
    • Excellent Written and Communication Skills
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