- Guide the team in arriving at an optimum product mix in terms of price and product attributes such as type, style, color and size.
- Review performance of the portfolio across sales channels to identify gaps and suggest solutions
- Guide / provide direction to the Product Development team towards development of new products for the portfolio
- Build a process to launch / test launch products as required
- Rationalize the portfolio based on performance as best suited.
- Arrive at sales trends / estimates for the portfolio based on market intelligence and historical data
- Own the Marketing Order and plan demand as an input to the production team on a monthly basis
- Ensure optimum availability of stock of the portfolio to maximize sale
- Assist in the long-term capacity planning exercise for the brand
- Work closely with the channel teams (EBO and LFS) to help develop assortment plans for the portfolio.
- Develop market intelligence by capturing retailer and sales team feedback from across the country.
- Constantly study competition and map competitive product portfolios in the market.
- Conduct extensive market research and consumer panels to obtain in depth understanding of the rapidly evolving target consumers.
- Monitor, analyze and report sales performance of the portfolio on a regular basis.
- Obtain relevant insights using the color ratio analysis, size ratio analysis, sell-through analysis, top/bottom sellers analysis, style growth, Style EBO ranking, product mapping and contribution analysis across all collections, categories and verticals.
- Collaborate with other functional teams within the organization such as Sales, Retail, Marketing, Visual Merchandising and Commercial to keep them informed about all relevant product information.
- Ensure all front end teams (Sales, Retail, and Key Accounts) are trained on product information when new products are launched.
- Act as a bridge between the front end (Sales, Marketing, VM, and Commercial) and back end (Product Development, Quality Control, Production Planning) of the organization for seamless flow of information related to product.
- Build the category to own a premium position in the mind space of consumers.
- Work closely with the brand marketing team to develop effective advertising and communication in line with the marketing calendar
- Work closely with the media buying team to deliver effective and efficient campaigns in line with the marketing calendar
- Develop content for the brand to be used across all media – traditional and digital from time to time.
- Continuously push the agenda of engaging with relevant TG to build the brand.
- Conceptualize and execute experiential marketing activities in line with the marketing calendar to engage and involve the woman consumer of Company.
- Work closely with the Key Accounts team to run activation across key large format stores.
- Work closely with the VM team to bring alive the portfolio at the point of sale across all our sales channels.
- Learning Agility,
- Interpersonal Effectiveness,
- data mining,
- Communication Effectiveness,
- team work, Result orientation,
Assistant Manager/Deputy Manager - Bengaluru, India - PeopleLogic
Description
About the Customer
Company is an American manufacturer and retailer of underwear, sleepwear, and sportswear for men, women, and children.
About the Role
Designation : Assistant Manager/Deputy Manager – Women's Innerwear
Experience – 5-10 Years
Work Location: Bangalore
Key Result Areas (Primary Responsibilities)
Portfolio Management
Demand Planning
Market Intelligence
Analytics
Communication & Training
Brand Management
Brand Activation
Background and Requirements
Job Requirements
Education : Graduation/Post Graduation (NIFT and similar institutes preferred)
Years of Experience: 10-15 years relevant experience in Product Management / Buying & Merchandising
Specialized Knowledge :
· Product Portfolio Management,
· Line Management and Assortment Planning,
· Demand planning and forecasting,
· Strong Analytical Skills,
· Proficiency in MS Office and other analytical tools
Behavioral Skills :