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- Manage brand responsibilities independently for assigned brands within the strategic brand portfolio.
- Achieve key performance indicators including topline growth, market share, and profitability targets for allocated brands.
- Collaborate with creative agencies to develop distinctive and impactful brand campaigns.
- Deliver highquality and timely campaign materials and activities to the field team.
- Conduct regular analysis of market conditions and sales forecasts.
- Track return on investment (ROI) of brand strategies and monitor competitor activities.
- Conduct research as needed for brand development (e.g., customer behavior, perceptionattribute mapping) and create strategies based on findings. Perform feasibility analysis and market research for potential new opportunities.
- Create and implement the Annual Operating Plan for the brand portfolio.
- Perform fieldwork to gather insights and support strategic decisionmaking.
- Collaborate with sales teams and crossfunctional partners to gain buyin and ensure effective execution of strategies.
- Engage with the sales team through various meetings to drive enthusiasm and motivation.
- Coordinate with other departments such as medical, training, promotions, supply chain, and finance.
- Lead divisional initiatives with significant impact on business performance.
- Mentor new brand managers and guide management trainees within the team.
Product Manager/Group Product Manager - Mumbai, India - iimjobs
Description
We are looking for Group Product Manager/ Product Manager- General medicines/ GI for an Indian Pharmaceutical MNC.Therapy:
General medicines or Gastroenterology (Mandatory)
Responsibilities:
Education:
Bachelor's degree in Science or Pharmacy.
MBA or PGDBA in Sales and Marketing.
Experience:
At least 5 years of pharmaceutical brand management experience, preferably in a multinational corporation, with roles such as Brand Manager or Senior Brand Manager.
Experience in managing key accounts and engaging with key opinion leaders.
Exposure to new product launches.