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- Achievement of overall Monthly Sales Targets leadings to achievement of Annual Sales Targets.
- Achievement of Brand- wise Sales Targets esp. for Thrust Brands.
- Ensuring achievement of targets by each FO territory and maximising productivity.
- Effective forecasting to ensure smooth availability distribution of products.
- Development of brand specific more customers develop their business contributions.
- Monitoring the efforts of field officers with specific focus on ensuring Dr Call Average of 12 and minimum 95% MCR coverage.
- Supporting the implementation of strategic alliance programs for maximising ROI from KOLs through ensuring periodical visits as mandated by HO.
- Periodically track the contribution from KOLs and ensure interventions under supervision senior manager.
- Identification and development of core customers for each product and maximising their returns.
- Developing mechanisms to track the performance progress of these products and addressing gaps if any.
- Developing the in- clinic effectiveness through channelizing the efforts of Field Officers in terms of Right Customers, Right Product and ensuring Right Frequency of visits.
- Improving in clinic competence of FOs by developing their products knowledge, application of selling skills through joint call coaching.
- Development of teamwork and culture amongst the FOs.
- Planning Organizing the efforts of self/ team.
- Efforts to retain the team and filling up of vacancies if any.
- Ensuring effective implementation of marketing programs (CMEs/ Symposiums/ Campus etc.) thereby develop key brands in each territory through a team of FOs.
- Tracking the efforts of team members in terms of call average and coverage through FRAMES and ensuring compliance.
- Implementation of local strategies under guidance of senior managers.
- Timely FRAMS reporting of Self ensuring the Discipline of FOs in timely reporting of FRAMS as per timeliness.
- Maintaining the secondary sales primary sales records of each territory and ensuring the same in case of FOs.
- Ensuring effective DWP and implementation of the same.
- Ensuring discipline through control tools like STP, TP and other monitoring tools.