Digital Marketing Specialist - Chennai, India - Origin Nutrition

    Origin Nutrition
    Origin Nutrition Chennai, India

    2 weeks ago

    Default job background
    Accounting / Finance
    Description

    JOB DESCRIPTION - DIGITAL MARKETING EXECUTIVE

    Origin Nutrition is looking for a talented individual to join our Marketing team. As a part of this team, you'll be critical in formulating and implementing marketing and retention strategies to drive awareness, lead generation, and nurturing opportunities. One will closely coordinate with the business team, brand team, our performance marketing agency, and web & user analytics team.

    Responsibilities

    • Collaborate with our performance marketing agency to plan, develop, implement and optimize campaigns/strategies on channels such as Meta, Google and YouTube.
    • Develop, plan and execute retention marketing strategies across Email and Whatsapp marketing channels on a monthly basis.
    • Collaborate with cross-functional teams to align marketing goals and objectives.
    • Utilize analytics tools to track, analyze, and subsequent optimization of acquisition & remarketing campaigns/initiatives daily.
    • Generate weekly and monthly reporting for all major metrics, goals tracking, lead tracking, and other initiatives.
    • Perform competitive analysis of other companies within the industry and draw and implement inferences from the data.
    • Stay abreast of all trends and features on advertising platforms (Facebook Ads, Google Ads) to enhance growth opportunities.

    Requirements

    • Experience (Minimum 1 year) of running paid campaigns across FB, IG and Google and YouTube.
    • Proficient in using Email and WhatsApp marketing tools.
    • Hands-on experience with analytics tools such as GA4 in generating reports.
    • Analytical thinking and understanding ability are a must.
    • Creative thinking and content writing skills will be a plus.
    • A highly data-driven professional, with good knowledge of presentation and reporting.
    • Excellent written and verbal communication skills.

    Desired Skills and Experiences

    • An initiator with creative thinking.
    • Ability to independently lead, communicate, and collaborate with multiple cross functional teams.
    • Humble, positive attitude, and willing to learn.