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- Driving Paid Marketing strategy across Google Adwords, Facebook ads, Affiliates & other DSPs primarily with performance marketing media.
- Own and drive companywide lead funnel acquisition, activation, retention, referral top of the funnel (Traffic to Lead) using paid marketing media & bottom of the funnel (Lead to Purchase) using owned media
- Whatsapp, Email, SMS, App Notifications, and more.
- Have a tightly run experimentation track for new growth hacks to test, learn & document with an intent to scale predictably & efficiently
- Daily, weekly and monthly tracking of performance metrics to identify trends, areas of opportunity, and actionable insights.
- Plan and manage the execution of all paid marketing communications, working closely with Brand & Content Marketing teams