Manager - Performance Marketing - Gurugram, India - Virohan

    Virohan
    Virohan Gurugram, India

    2 weeks ago

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    Description
    Manager - Performance Marketing - Health Edtech Leading the Performance Marketing function for Lead Generation, owning Quality Leads& Cost / Quality Leads the primary KPIs

    • Driving Paid Marketing strategy across Google Adwords, Facebook ads, Affiliates & other DSPs primarily with performance marketing media.
    • Own and drive companywide lead funnel acquisition, activation, retention, referral top of the funnel (Traffic to Lead) using paid marketing media & bottom of the funnel (Lead to Purchase) using owned media
    • Whatsapp, Email, SMS, App Notifications, and more.
    • Have a tightly run experimentation track for new growth hacks to test, learn & document with an intent to scale predictably & efficiently
    • Daily, weekly and monthly tracking of performance metrics to identify trends, areas of opportunity, and actionable insights.
    • Plan and manage the execution of all paid marketing communications, working closely with Brand & Content Marketing teams
    )