Brand Manager/Digital Marketing Specialist - Bangalore - ProPMO Services Private Limited

    ProPMO Services Private Limited
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    Description

    Job Title: Brand Manager / Digital Marketing Specialist


    We are seeking a skilled Brand Manager / Digital Marketing Specialist to take ownership of building and enhancing Coffee brand identity with a focus on digital marketing strategies.


    Key Responsibilities:

    • Brand Management:
      • Develop and execute comprehensive brand strategies to strengthen presence in domestic and international markets.
      • Define and maintain a consistent brand voice and visual identity across all marketing channels.
      • Monitor brand performance, customer perception, and competitor positioning to identify opportunities for differentiation.
    • Digital Marketing Strategy:
      • Plan, develop, and implement effective digital marketing campaigns across platforms including social media, email, website, and online advertising.
      • Optimize campaigns to drive traffic, engagement, and conversions, leveraging analytics to refine strategies.
      • Manage content creation, including blogs, videos, social media posts, and other creative assets, ensuring alignment with brand messaging.
      • Conduct A/B testing and performance analysis to ensure maximum ROI on campaigns.
    • Market Research and Consumer Insights:
      • Analyze market trends, customer behaviors, and competitor activities to identify growth opportunities.
      • Conduct surveys, focus groups, and research to gather insights for product positioning and marketing strategies.
      • Collaborate with the sales and product teams to incorporate customer feedback into brand development.
    • Collaboration and Team Leadership:
      • Coordinate with cross-functional teams including sales, operations, and creative agencies to ensure seamless execution of marketing initiatives.
      • Mentor junior team members or external consultants, providing guidance and feedback to improve project outcomes.
    • Performance Tracking and Reporting:
      • KPIs for campaigns and marketing initiatives, track performance, and prepare detailed reports for stakeholders.
      • Leverage tools like Google Analytics, social media insights, and CRM platforms to assess campaign effectiveness.

    Desired Candidate Profile:


    We are looking for a highly motivated and experienced individual who has a strong background in the FMCG sector, a deep understanding of consumer trends, and expertise in crafting and executing marketing campaigns that drive growth and customer engagement.


    The ideal candidate should have a Bachelor's or Master's degree in Marketing, Business Administration, or a related field, with a minimum of 4+ years of experience in brand management and digital marketing. They should also possess excellent analytical skills, creativity, and storytelling abilities, as well as strong communication and interpersonal skills.


    In addition, the ideal candidate should be passionate about coffee and sustainable living, proactive, innovative, and result-oriented, with a willingness to learn, adapt, and stay updated with the latest trends in FMCG and digital marketing.



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