Product Market Research - Lower Parel, Mumbai, Maharashtra
5 days ago
Job summary
We are looking for a Product Market Research Analyst to help drive data-backed product and business decisions in our e-commerce ecosystem.This role will focus on understanding customer behavior market trends competitive dynamics and product performance to support product strategy growth and optimization initiatives.
Responsibilities
- Conduct qualitative and quantitative market research to understand customer needs preferences and purchase behavior.
- Analyze e-commerce data including customer journeys conversion funnels pricing and product performance.
- Design execute surveys interviews usability tests A/B test analysis monitor market trends industry benchmarks competitor activity develop customer segmentation personas inform product marketing strategies translate complex data into clear insights reports presentations stakeholders support launches market sizing demand forecasting post-launch analysis.
Job description
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