Manager - Performance Marketing - India - Emeritus

    Emeritus
    Emeritus India

    1 week ago

    Emeritus background
    Description

    About Emeritus:

    Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 50 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India, and China.


    Emeritus' short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies, and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors, and coaches has educated more than 250,000 individuals across 80+ countries.


    Founded in 2015, Emeritus, part of Eruditus Group, has more than 2,000 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. Following its $650 million Series E funding round in August 2021, the Company is valued at $3.2 billion, and is backed by Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.


    Job Summary

    Play a pivotal part in delivering revenue for a multimillion-dollar portfolio in a highly evolved data-driven performance marketing environment as part of Emeritus' Marketing Team.


    Roles and Responsibilities

    • Lead overall digital marketing with revenue and CAC responsibility across a portfolio of courses, focusing on overall user growth and working on growth loops.
    • Effectively market products across regions and spectrum of demographics.
    • Define performance marketing strategy across paid search, paid social, and other sponsored publisher channels to deliver on quarterly revenue and CAC targets for a portfolio of courses.
    • Own end-to-end execution, working closely with Business, Creative, and Analytics teams.
    • Work at the trifecta of data, performance, and creative to maximize impact for marketing campaigns.
    • Navigate cross-functional relationships with Tech, Analytics, Product, and Creative teams to solve problems or up performance of marketing campaigns.


    Skills and Qualifications

    • Experience of 3+ years in performance marketing.
    • Ability to manage complexity and problem-solving with a first-principle approach.
    • Managed revenue deliverable portfolio, ideally with high budget management experience.
    • Created high business impact and worked in high-growth B2C start-ups in growth marketing, preferably in user growth functions.
    • Experience in performance marketing is a strong advantage.
    • Highly data-driven and analytically very strong – this is a must-have.
    • Excellent understanding of channels like Google, Facebook, and LinkedIn for performance marketing.
    • Excellent communication and presentation skills with great project management expertise – this is a strong advantage.


    What's in it for you

    • Be part of a team that is highly performance-driven and at the center of driving revenue growth.
    • Overall experience of growth marketing with strong revenue delivery experience.
    • Cross-functional exposure, work on growth marketing strategies along with Product, Content, and Creative teams.
    • Part of an organization that is at the cusp of driving innovation across the EdTech industry.
    • Career growth opportunities across the length and breadth of growth marketing, Product, and across the organization in various functions.


    Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.




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