Assistant General Manager - Hyderabad, India - MSN Laboratories

Description

As the Marketing Manager, you will be responsible for leading and executing the overall marketing strategy to drive brand awareness, customer acquisition, and revenue growth. You will oversee a team of marketing professionals and collaborate closely with other departments to align marketing initiatives with business objectives. The ideal candidate is a strategic thinker with proven leadership skills and a strong track record of successfully implementing innovative marketing campaigns.

Key Responsibilities:

Develop and execute comprehensive marketing strategies to achieve business objectives and revenue targets.

Leading team of marketing professionals, fostering a collaborative and high-performance culture.

Collaborate with cross-functional teams, including product development, sales, and finance, to ensure alignment of marketing initiatives with overall business goals.

Conduct market research to identify trends, customer preferences, and competitive insights, and use this information to inform marketing strategies.

Oversee the creation and execution of multi-channel marketing campaigns, including digital advertising, social media, email marketing, events, and PR.

Manage the marketing budget effectively, allocating resources to maximize ROI and achieve strategic objectives.

Analyse marketing performance metrics and KPIs to measure the effectiveness of campaigns and optimize future strategies.

Stay abreast of industry trends and emerging technologies, and assess their potential impact on the business.

Cultivate relationships with media partners, agencies, and vendors to support marketing initiatives and enhance brand visibility.

Drive innovation in marketing tactics and strategies, continuously seeking opportunities for improvement and growth.