Product Marketing Manager - Hyderabad - Ideal Consultants

    Ideal Consultants
    Ideal Consultants Hyderabad

    1 day ago

    ₹1,200,000 - ₹2,800,000 (INR) per year * Pharmaceutical / Bio-tech
    Description

    Marketing Manager ( Product Management) Critical Care Injectables

    Location: Hyderabad (Corporate Office)

    Industry: Pharmaceutical Critical Care / Anti-Infective Injectables

    Company Overview

    A growing pharmaceutical organisation specialising in Critical Care therapeutics, with a strong portfolio including:

    • Antibiotics (Injectables)
    • Antifungal agents
    • Anti-infectives
    • Analgesics / Critical Care injectables

    The company operates strongly in hospital and institutional segments and is expanding its national footprint.

    Role Summary

    The Marketing Manager / Product Manager will be responsible for strategic planning, positioning, and lifecycle management of the Critical Care injectable portfolio.

    The role requires strong therapeutic knowledge in anti-infectives and hospital business dynamics. The candidate will drive product strategy, launch execution, scientific communication, and field force enablement across India.

    Key Responsibilities

    1. Product Strategy & Portfolio Management

    • Develop annual marketing plans for anti-infective and critical care injectable portfolio.
    • Conduct market analysis, competitor benchmarking, and pricing strategy.
    • Identify growth opportunities in hospital and institutional segments.
    • Manage product lifecycle from launch to maturity.

    2. Scientific Positioning & Communication

    • Develop core positioning based on clinical evidence and guidelines.
    • Create visual aids, LBLs, scientific brochures, and promotional materials.
    • Ensure accurate and compliant scientific messaging.
    • Support antibiotic stewardship positioning where relevant.

    3. New Product Launch Management

    • Lead launch planning, forecasting, and inventory coordination.
    • Develop launch campaigns and field communication strategy.
    • Train sales teams on product science, objection handling, and differentiation.

    4. Sales Force Enablement

    • Conduct training programs for ZBMs, RBMs, and frontline teams.
    • Develop FAQs, competitor comparison sheets, and objection-handling tools.
    • Support national sales meetings and review presentations.

    5. Market Intelligence & Analytics

    • Track sales trends, prescription patterns, and competitor movements.
    • Analyze hospital buying behavior and tender trends.
    • Provide monthly performance analysis and corrective action plans.

    6. Cross-Functional Coordination

    • Work closely with:
    • Sales team
    • Supply chain
    • Regulatory affairs
    • Production
    • Finance
    • Ensure alignment between demand planning and field requirements.

    Desired Candidate Profile

    • B.Pharm / M.Pharm / Life Sciences (MBA Marketing preferred).
    • 510 years of pharma experience.
    • Minimum 24 years as Product Manager / Group Product Manager in:
    • Anti-infectives
    • Critical Care
    • Injectable portfolio
    • Strong exposure to hospital / institutional marketing.
    • Experience handling high-value injectable brands.

    Key Competencies

    • Strong scientific acumen
    • Analytical and data-driven decision making
    • Launch excellence
    • Strategic thinking
    • Excellent communication and presentation skills
    • Understanding of antibiotic market dynamics
    * This salary range is an estimation made by beBee
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