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    • Lead copywriter - Bangalore - Silvermine Group

    Silvermine Group
    Silvermine Group Bangalore

    3 weeks ago

    Default job background
    Description

    Lead Copywriter Role Overview

    We are seeking a highly creative and strategic Lead Copywriter with deep expertise in the US market. The ideal candidate will have experience crafting compelling content for ecommerce, software products, or B2C SaaS platforms.

    Key Responsibilities:

    • Craft attention-grabbing short-form copy, including headlines, social media captions, email subject lines, and ad copy that drives conversions and engagement.
    • Develop in-depth long-form copy, such as blog posts, whitepapers, case studies, website content, and eBooks that establish thought leadership and deliver value to the audience.
    • Create engaging scripts for video content, including explainer videos, ads, and testimonials.
    • Write product descriptions and sales pages that articulate value propositions clearly and persuasively.

    Strategic Involvement:

    • Collaborate closely with marketing, design, and product teams to understand objectives and create copy that aligns with brand tone and strategy.
    • Lead brainstorming sessions for campaign ideation, ensuring messaging consistency across all customer touchpoints.
    • Optimize content based on performance analytics and A/B testing insights.

    Brand Stewardship:

    • Ensure all copy adheres to brand guidelines, maintaining a consistent voice and tone.
    • Serve as a guardian of brand storytelling, ensuring content resonates with target audiences.

    Editorial Oversight:

    • Review and edit copy for accuracy, grammar, and overall quality.
    • Mentor junior writers and provide constructive feedback to elevate team output.

    Research and Innovation:

    • Conduct audience research to inform copywriting strategies.
    • Stay updated on industry trends and competitors to keep content fresh and innovative.

    Requirements:

    The ideal candidate should possess:

    • At least 10 years of professional copywriting experience, with a portfolio showcasing short-form and long-form work.
    • A minimum of 6 years of copywriting experience, with a focus on the US market.
    • Proven work experience in ecommerce, software products, or B2C SaaS.
    • A portfolio of professional and personal writings is required.
    • Exceptional storytelling skills with the ability to adapt tone and style to different platforms and audiences.
    • Expertise in SEO principles and the ability to optimize long-form content for search engines.
    • A strong understanding of digital marketing channels, including social media, email marketing, and paid advertising.
    • Proficiency in conducting thorough research to craft authoritative and credible content.
    • Previous experience with content aggregation and media publishing is preferred.

    Salary:$120,000 - $150,000 per year

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