Marketing Team Lead - Chennai, India - 360degreeinfoPvt Ltd

Description

Walk in interview for-Marketing Team Lead

As the Marketing Team Lead, you will be responsible for overseeing and coordinating the activities of the marketing team to ensure the successful execution of marketing strategies and campaigns. You will work closely with cross-functional teams to drive brand awareness, lead generation, and customer engagement initiatives. The ideal candidate should possess strong leadership skills, strategic thinking, and a proven track record of delivering results in a fast-paced environment.

Key Responsibilities:

1. Lead and manage a team of marketing professionals, including setting clear objectives, providing guidance, and conducting performance evaluations.
2. Develop and implement comprehensive marketing plans and strategies to achieve business objectives and targets.
3. Oversee the creation and execution of marketing campaigns across various channels, including digital marketing, social media, email, events, and traditional advertising.
4. Monitor and analyze marketing performance metrics to identify areas for improvement and optimize campaign effectiveness.
5. Stay updated on industry trends, market dynamics, and competitor activities to inform strategic decision-making and maintain a competitive edge.
6. Manage the marketing budget effectively, allocating resources efficiently to maximize ROI.
7. Develop strong relationships with external partners, agencies, and vendors to support marketing initiatives as needed.
8. Provide regular reports and updates to senior management on marketing activities, results, and future plans.