Area Sales Manager - Chennai - confidential

    confidential
    confidential Chennai

    3 days ago

    Full time ₹700,000 - ₹2,000,000 (INR) per year *
    Description

    Role Purpose

    To drive growth for 3M s Automotive Aftermarket Division in ROTN by appointing and developing channel partners, coaching Direct Sales Representatives (DSRs), and implementing effective market penetration strategies. The role is key to expanding 3M AAD s footprint in the critical Tamil Nadu market by ensuring availability, visibility, and customer engagement.

    Key Responsibilities

    • Channel Appointment & Development Identify, appoint, and nurture distributors and channel partners for AAD products in ROTN.
    • DSR Management Recruit, train, and coach DSRs to improve field effectiveness, productivity, and conversion rates.
    • Business Growth Strategy Plan and execute territory-specific sales strategies to increase revenue, market share, and customer satisfaction.
    • Market Development Drive secondary sales by ensuring strong market coverage, new outlet activation, and product visibility in key automotive clusters.
    • Stakeholder Engagement Build strong relationships with garages, workshops, body shops, retailers, and distributors to strengthen 3M s presence.
    • Performance Monitoring Review sales performance, track KPIs, and take corrective actions to meet and exceed monthly/quarterly targets.
    • Competition Mapping Conduct regular market visits to understand competitor activity and identify growth opportunities.

    Qualifications & Experience

    • Education: Bachelor s degree in Business, Marketing, or Commerce (MBA preferred).
    • Experience: 5 8 years in Automotive Aftermarket, FMCG, Paints, Lubricants, or Consumer Durables with proven success in channel development and field sales.
    • Market Knowledge: Prior exposure to Tamil Nadu trade and automotive aftermarket preferred.

    Key Competencies

    • Strong understanding of automotive aftermarket distribution and sales.
    • Ability to coach and develop field sales teams (DSRs).
    • Excellent communication, negotiation, and stakeholder management skills.
    • Data-driven, target-oriented, and proactive problem solver.
    * This salary range is an estimation made by beBee
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