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    • B2B Performance Marketing Associate - Delhi - Pixelo Digital

    Pixelo Digital
    Pixelo Digital Delhi

    1 month ago

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    Description

    Job Description


    We are seeking a dynamic and experienced Digital Marketing Strategist to drive our online presence and enhance our visibility across search engines.


    Key Responsibilities:

    • Lead comprehensive competitor analysis to identify backlink opportunities and develop strategic insights to stay ahead of the competition.
    • Drive high-impact guest blogging outreach campaigns, leveraging industry connections to secure authoritative backlinks and foster valuable partnerships.
    • Oversee the strategic deployment of infographic submissions to relevant websites and platforms, maximizing exposure and engagement.
    • Direct directory submissions to enhance website visibility and generate targeted traffic, optimizing listings for maximum impact.
    • Conduct rigorous technical SEO audits to identify and address complex on-page and off-page optimization challenges, ensuring optimal website performance.
    • Develop and implement advanced on-page SEO optimization strategies, including schema markup and structured data, to improve website rankings and user experience.
    • Collaborate closely with cross-functional teams, particularly the content team, to align SEO objectives with content marketing strategies and drive synergistic outcomes.
    • Utilize industry-leading SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz to monitor, analyze, and optimize website performance, providing actionable insights and recommendations.
    • Stay at the forefront of evolving SEO trends, algorithms, and best practices, driving innovation and continuously refining strategies to maintain a competitive edge.
    • Coordinate with SEM Specialists to integrate search engine marketing strategies, ensuring a cohesive approach across both organic and paid search efforts.
    • Work alongside PPC Specialists to optimize pay-per-click campaigns, ensuring alignment with overall SEO strategies and maximizing return on investment.
    • Analyze and report on the performance of SEM and PPC campaigns, using data to inform strategy and make recommendations for continuous improvement.
    • Monitor and manage advertising budgets for SEM and PPC campaigns, ensuring cost-effective use of resources and achieving campaign objectives.
    • Stay updated on the latest SEM and PPC best practices, trends, and tools, incorporating new techniques to enhance campaign performance.

    Qualifications


    • Bachelor's degree in Marketing, Business Administration, or related field.
    • Proven experience as a Digital Marketing Strategist or similar role.
    • Expertise in SEO, SEM, and PPC campaigns, with a strong understanding of search engine algorithms and ranking factors.
    • Hands-on experience with SEO tools such as Google Analytics, SEMrush, Ahrefs, and Moz.
    • Excellent analytical skills and ability to translate data into actionable insights and recommendations.
    • Strong communication and collaboration skills, with the ability to work effectively across teams.
    • Creative thinking and problem-solving abilities to overcome challenges and drive results.
    • Certifications in SEO, Google Ads, or related areas are a plus.

    Additional Requirements


    • Strong analytical mindset with the ability to interpret complex data sets, and derive actionable insights.
    • Excellent communication and interpersonal skills, with the capacity to effectively lead and influence cross-functional teams.
    • Results-oriented approach with a passion for driving continuous improvement, and achieving measurable business outcomes.
    • Proven leadership capabilities, with experience in managing and mentoring junior team members and guiding strategic initiatives.


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